Checklist
Channel Audit Scorecard.
Score each area from 1 to 5. Low scores show the bottleneck.
CTR
Thumbnail/title clarity
AVD
Hook and pacing
SEO
Search demand
Brand
Positioning
CTA
Conversion path
- Can a new visitor understand the channel promise in 5 seconds?
- Does each title create a clear reason to click?
- Does the first 30 seconds quickly deliver the promise?
- Do videos connect into a repeatable topic system?